Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 2 ...
Today's Top News
MediaDailyNewsGartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back. ...
Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers includi ...
The move marks a return to PHD for Piner, who did an earlier tour with the agency fr ...
Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as ...
Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single a ...
Google has reached a "settlement in principle" that would resolve class-action claims that it violated children's privacy ...
The guidelines, which will be open for public comment through July 12, are intended as a first st ...
In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine t ...
Google Reportedly Develops Software AI Agent With Visual Features
At one of its major events next week, Google is expected to announce a software AI agent th ...
Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign
Allegra's logo will be visible on star driver Marcus Ericsson's car, uniform and helmet, and pit crew unifor ...
Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%
Prime Video's ad option, which started up over a year ago, has been a "game changer" with ...
G. Elliott Morris Debuts Strength In Numbers On Substack
Morris ran "538" until it was shuttered earlier this year. ...
Gasp - People Are More Trusting Of News, Including Republicans
A Pew report shows that over half of Republicans trust at least some information coming from national ne ...
Google To Pay $1.375 Billion To Resolve Texas Privacy Battle
Google has agreed to settle claims that it violated a Texas biometric privacy law, as well as clai ...
Bubly Gives Disappointed Moms A 'Mother's Day Gift Glow-Up'
The campaign is offering daily prizes to the first 100 moms to visit the "Gift Glow Up Sho ...
Woof! Lucky One Vodka Lemonade Taps 'Furfluencer' Miss Peaches
Gallo aims to promote the RTD cocktail -- and also help rescue dogs become the lucky ones. ...
Upgraded Platform Is Designed To Speed Up the Ad-Buying Process
PubMatic says its enhanced tool will support media buyers and publishers. ...
Tropical Smoothie Cafe In First Collab With A Disney Feature Film
"Lilo and Stich"'s visual and emotional aesthetics served as a "creative springboard" for the Ohana Breeze Smoothie. ...
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Find Out More »OPINION
The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live events that command national attention. Sports, award shows, and tentpole cultural momen ...
Since launching the Wire Program in 2024, advertisers have seen 130% higher video-completion rates and a 23% higher view rate vs. standard video ads, and viewers are 18% more likely to convert to
leads. ...
Joe Biden's appearance on "The View" last Thursday for his first live TV interview since leaving office went pretty much as expected. ...
