MediaDailyNewsCIMM Unveils Task Force To Fix 'Gap' Between Kids' Media Use Vs. Measurement
The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address. ...
By Joe Mandese
U.S. ad-spending growth continued to decelerate in May - expanding just 0.7% vs. May 2025 - the wor ...
By Joe Mandese
New numbers from the National Retail Federation add to growing concerns about fraying family finances. ...
By Sarah Mahoney
"If Paramount succeeds in buying Warner Bros., the merged firm will be the largest buyer of original fi ...
By Wendy Davis
The benefit to advertisers goes far beyond the ability to pull in images from across the web a ...
By Laurie Sullivan
Google DeepMind collaborated with Pele's family, historians and eyewitnesses, using advanced AI models to transform memories and historic ...
By Laurie Sullivan
Creative debuts during Fox's coverage of the FIFA World Cup semifinal and final matches. ...
By Fern Siegel
The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ...
By Steve McClellan
"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children a ...
By Wendy Davis