Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as ...
Today's Top News
MediaDailyNewsYouTube To Settle Children's Privacy Suit
Google has reached a "settlement in principle" that would resolve class-action claims that it violated children's privacy by tracking their YouTube activity in order to serve targeted ads. ...
TikTok is rolling out a new "Live" feature designed to help live streamers better engage with their viewer ...
The guidelines, which will be open for public comment through July 12, are intended as a first st ...
Fox One will feature all news, sports, and entertainment content in one streaming platform - including Fox Ne ...
In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine t ...
Ads depict the comedians hamming it up for the camera while manning several BBQ smokers and also touti ...
The agency's new contract expands the agency's media account in the U.S. The company spent $182 million ...
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the futu ...
Amazon Upfront Focuses On Sports, Content, A-Listers
Amazon entertained advertisers during its second Upfront Monday, with millions of customers, premiere sport events, and a line ...
Amazon Prime Video Goes Upfront: Monthly Viewing Hours Up 40%
Prime Video's year-old ad option, which started up over a year ago, has been a "game changer" wi ...
G. Elliott Morris Debuts Strength In Numbers On Substack
Morris ran 538 until it was shuttered earlier this year. ...
Marketing Budgets 'Flatline' In 2025, Gartner CMO Spend Survey Shows
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 ...
Gasp - People Are More Trusting Of News, Including Republicans
A Pew report shows that over half of Republicans trust at least some information coming from national ne ...
Fox's Upfront Ad Plan: More Contrarian Thinking
Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 2 ...
Snapchat Brings Out Kid Cudi For Its First 'Under The Ghost' Session
Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single a ...
PHD Taps IPG Media Veteran Piner To Be Its New Chief Investment Officer
The move marks a return to PHD for Piner, who did an earlier tour with the agency fr ...
Google To Pay $1.375 Billion To Resolve Texas Privacy Battle
Google has agreed to settle claims that it violated a Texas biometric privacy law, as well as clai ...
Bubly Gives Disappointed Moms A 'Mother's Day Gift Glow-Up'
The campaign is offering daily prizes to the first 100 moms to visit the "Gift Glow Up Sho ...
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Find Out More »OPINION
Joe Biden's appearance on "The View" last Thursday for his first live TV interview since leaving office went pretty much as expected. ...
The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached t ...
That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right? ...
