Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutio ...
Today's Top News
MediaDailyNewsNAI To Shut Down Opt-Out Tools
"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program going forward," the organization said Wednesday in an email to members. ...
CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television scre ...
Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after near ...
Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account ba ...
TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credit ...
Winning the AI race could come down to learning how to play the data game. Microsoft President Br ...
Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4. ...
Mattel confirms price hikes; Mintel says consumers will push back hard this holiday season. ...
US Digital Economy Hits $5 Trillion, Creators On The Rise: IAB Study
The creator economy is growing at five times the rate of the traditional media sector, which is expandi ...
Pinterest Q1: Boosts Users, Revenue, Partners With Magnite To Onboard More Brands
Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest's sole supply-side platf ...
Arthritis Patients Animate Chilean Government Health Access Campaign
"Don't Stop Motion" is an animated short film documenting a crafts teacher's fight against rheumatoid arthritis. ...
NetChoice Renews Bid To Block Mississippi Social Media Law
Citing the First Amendment, NetChoice is urging a judge to again prohibit Mississippi from enforcing a law th ...
Aruba Tourism Campaign Encourages 'Responsible Tourism'
A series of ads promotes a message of mutual respect and responsibility, running across streaming, social media, a ...
Reardon Out As Media CEO At Dentsu Americas
Reardon was in the role for about a year and a half. For now his duties will ...
Is 'MUM' Google's Word For Future AI Organic, Paid Monetization?
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the futu ...
Comfort Food: Wesson Promotes Shared Meals To Help Stressed Moms
Research reports 62% of parents are burnt out by parental responsibilities. ...
BIO Campaigns For Vaccinations To Protect Family, Country
More than 90% of Americans vaccinate their children from life-threatening infections. ...
Modo Modo Scores Peach Bowl Account, Handles Creative, Design
The agency will produce a new graphic look for ad campaigns, branded events and signage. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Email Insider Summit
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported. ...
Mother's Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that encapsulates the complexities of mother-daughter relationships. ...
That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right? ...
