Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 2 ...
Today's Top News
MediaDailyNewsGartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back. ...
Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers includi ...
The move marks a return to PHD for Piner, who did an earlier tour with the agency fr ...
Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as ...
Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single a ...
Google has reached a "settlement in principle" that would resolve class-action claims that it violated children's privacy ...
The guidelines, which will be open for public comment through July 12, are intended as a first st ...
In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine t ...
Leagues Cup Names Ocean Spray Tournament's Official Juice Sponsor
The brand is kicking off the partnership with a sweepstakes giving fans a chance at tickets to t ...
Captiv8 Pushes Toward A 'Programmatic World' Via Perplexity AI Partnership
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands sa ...
WPP Realigns Grey With Ogilvy
Previously Grey was part of the AKQA Group, but the holding company stated that the search for ...
Musk Withdraws Ad Boycott Suit Against Twitch
Elon Musk's X Corp. has withdrawn its ad-boycott lawsuit against Amazon's Twitch without prejudice, according to court pape ...
Oikos Shakes Up the Center Store With Shelf-Stable Launch
The Greek yogurt brand leaves the dairy case behind, aiming for on-the-go growth-and GLP-1 users. ...
'Space' Recruits Next Generation Of Space Force Pros
Created by GSD&M, the campaign targets kids 12-18 interested in space careers. ...
Autodesk Earns Divine Review, 'Anything' Is Possible
Giant Spoon celebrates the brand's tech offerings. ...
Gale Promotes Gosain To COO
The new COO will work with the agency's leaders to optimize internal and client operations. ...
Google Reportedly Develops Software AI Agent With Visual Features
At one of its major events next week, Google is expected to announce a software AI agent th ...
Allegra Teams With Indy 500 Driver, Pit Crew On 'No Brainer' Campaign
Allegra's logo will be visible on star driver Marcus Ericsson's car, uniform and helmet, and pit crew unifor ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring's upfront sales season. ...
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit. ...
The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live events that command national attention. Sports, award shows, and tentpole cultural momen ...
