Total time viewing on all Fox Corp. platforms was up 26% in the last 12 months, with 2 ...
Today's Top News
MediaDailyNewsGartner: Marketing Budgets 'Flatline,' But Media's Share Rises Due To Inflation
A Gartner study found 59% of CMOs reported having an insufficient budget to execute strategies in 2025 - down five percentage points since 2024. Paid media continues to dominate marketing spend, but investments are down overall, especially in agencies, where 39% of CMOs plan to cut back. ...
Amazon entertained advertisers during its upfront Monday with premiere sport events and a lineup of A-list entertainers includi ...
The move marks a return to PHD for Piner, who did an earlier tour with the agency fr ...
Five months into 2025, Guideline is drawing on a quarter of actual spending data, as well as ...
Snapchat kicked off a live music series with music from rapper Kid Cudi, who performed a single a ...
Google has reached a "settlement in principle" that would resolve class-action claims that it violated children's privacy ...
The guidelines, which will be open for public comment through July 12, are intended as a first st ...
In Amazon's innovative AI-powered streaming ad formats, the server reads the tone of the scene to determine t ...
Shake Shack Welcomes Messy BBQ Season With Sauce-Proof Wearables
Its summer BBQ menu comes with a side of disposable tees and tanks -- paper garments "inspired" ...
Stella Artois Recruits Sharapova For Campaign, Ambassadorship
The initial spot in the effort, from Gut Miami, highlights the parallels between the art of delivering t ...
Aperol Celebrates Aperitivo Season In Global Summer Campaign
The centerpiece of the 30-country campaign is an online video and TV spot that takes place at ...
What's Next For Giannis Antetokounmpo? How About Huggies?
The NBA MVP stars in a TV spot for the diapers brand in which his 16-month-old daughter E ...
New Benchmarks Show CMOs Struggling To Do More With (Even) Less
Reports from Deloitte and Gartner show that inflation, tech disruption, and AI-driven restructuring are squeezing marketing teams. ...
Ohio AG Wants Appellate Court To Restore Social Media Law
Ohio Attorney General Dave Yost will ask the 6th Circuit Court of Appeals to reinstate restrictions on teen ...
Leagues Cup Names Ocean Spray Tournament's Official Juice Sponsor
The brand is kicking off the partnership with a sweepstakes giving fans a chance at tickets to t ...
Captiv8 Pushes Toward A 'Programmatic World' Via Perplexity AI Partnership
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engine Perplexity AI to help brands sa ...
WPP Realigns Grey With Ogilvy
Previously Grey was part of the AKQA Group, but the holding company stated that the search for ...
Musk Withdraws Ad Boycott Suit Against Twitch
Elon Musk's X Corp. has withdrawn its ad-boycott lawsuit against Amazon's Twitch without prejudice, according to court pape ...
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Peacock got top billing at the NBCU Upfront, positioning NBCU as streaming-first heading into this spring's upfront sales season. ...
The subject came up during S4 Capital's first quarter earnings call as analysts questioned company officials about the efficiencies wrought by AI and how clients and agencies would benefit. ...
The upfront has long been a cornerstone of media buying — and for good reason. It guarantees access to premium inventory, especially around live events that command national attention. Sports, award shows, and tentpole cultural momen ...
