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MediaDailyNewsCIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurement

The announcement comes with the release of a study identifying social, economic, legal and advertising issues, and the role advertisers, media and measurement need to address. ...

Microsoft Accused Of Browser Abuse
The deceptive practices Microsoft is accused of include "dark patterns" - design techniques used to manipulate users in ...
MRC Clarifies Nielsen One, VideoAmp Accreditation Status
The Media Rating Council revised its status for both services no longer being under review for accreditation: VideoA ...
Xponetial Fitness Names Brainlabs Media AOR
The fitness franchise includes Club Pilates, Pure Barre, YogaSix, StretchLab and BFT. ...
WARC: Future Creative Depends On Audience, Community Signals, Not AI
Brands feeding their real-time community insights into AI systems are seeing a creative advantage, according to a n ...
Seventh Generation Tosses Keke Palmer Into The Laundry Basket
The Unilever-owned brand's new CMO is expanding the campaign to another "Don't Do Extra" category. ...
Selloffs Could Help WBD-Paramount To Overcome Lawsuit: Analyst
A Paramount-WBD merger will have an overall 28.5% share, in terms of total cable TV network share. I ...
Chili's Plugs New Sea-Tac Airport Locale With $500 Flight Credit Giveaway
New social campaign, playing off the film "Sleepless in Seattle," promotes the chain's return to the airport. ...
Liquid I.V. Swings Into Summer With Spider-Man' Collab
Spot stars the film's Jacob Batalon,who says "Liquid I.V. is the hero I need today," unaware Spider-Man ...
Nonprofit's Nonpartisan Endangered Species Campaign Takes On New Urgency
As wild habitats open to drilling again, nonprofit hammers home "the fact that wildlife protection is a shar ...
X: Fixed Coding Glitch May Make App Less Of A 'Battleground'
An issue in X's recommendations algorithm that may have contributed to proliferation of content and accounts in t ...

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