MediaDailyNewsIAB To Marketers: Obtain Consent Before Targeting Teens
"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new
report, "Protecting America's Youth: A Modern Framework for Modernizing Children's Privacy Law." ...
By Wendy Davis
The benefit to advertisers goes far beyond the ability to pull in images from across the web a ...
By Laurie Sullivan
Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% a ...
By Wayne Friedman
Google DeepMind collaborated with Pele's family, historians and eyewitnesses, using advanced AI models to transform memories and historic ...
By Laurie Sullivan
Creative debuts during Fox's coverage of the FIFA World Cup semifinal and final matches. ...
By Fern Siegel
An issue in X's recommendations algorithm that may have contributed to proliferation of content and accounts in t ...
By Colin Kirkland
The company's rebrand and updated jingle aim to make insurance easier to buy and understand. ...
By Sarah Mahoney
The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ...
By Steve McClellan
The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive desi ...
By Colin Kirkland