Today's Top News

MediaDailyNewsIAB To Marketers: Obtain Consent Before Targeting Teens

"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new report, "Protecting America's Youth: A Modern Framework for Modernizing Children's Privacy Law." ...

By Wendy Davis
Newsfeed
Writers Union Sues To Block Paramount-WB Merger
Raw – 9 minutes ago
"If Paramount succeeds in buying Warner Bros., the merged firm will be the largest buyer of original fi ...
Agency OK Cool Creates Global CEO Post, Taps Arnold To Fill It
MAD – 1 hour ago
Arnold was previously CEO for the agency's North America region and is credited with overseeing sharp growth ...
Noom Defeats Privacy Suit Over Session Replay
Raw – 2 hours ago
A federal judge has thrown out a privacy lawsuit against online diet company Noom over its alleged u ...
Meet The People Expands Southward With Loomis Agency Acquisition
MAD – 4 hours ago
The deal also includes Iluminere, the Dallas-based agency's digital marketing arm. ...
Google DeepMind CEO Calls For U.S.-Led AI Oversight
MediaDailyNews – 4 hours ago
Nobel Laureate and Google DeepMind co-founder/CEO Demis Hassabis described his vision for a U.S.-led AI initiative that requir ...
Interbrand Adds Morris, Kearney To Strengthen North American Connections
MAD – 5 hours ago
The new hires will align brand strategy to business impact at scale. ...
Droga5 Promotes Facebook As Marketplace, Community
MAD – 5 hours ago
The platform's advertising runs the gamut from spots to giveaways. ...
Gen Z Choosing Pets Over Kids
Marketing Daily – 5 hours ago
"The brands that will stand out are the ones that don't just market to pet owners, but actual ...
Drake Cooper Acquires Gigasavvy
MAD – 5 hours ago
The deal expands the Boise, Idaho-based Drake Cooper's footprint to Orange County, CA. It also has an offi ...
High-Intent ChatGPT Users Call Brands To Engage
MediaDailyNews – 22 hours ago
Data from a study released Monday shows how different digital marketing channels can drive calls directly to businesse ...

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OPINION

Marketing Daily - Top of the News
Waze Rolls Out New AI-Powered Features
The social GPS navigation app now suggests routes based on both a user's trip history and the app's understanding of a city's traffic patterns. ...
By Tanya Gazdik
Planning & Buying Insider
Sports Is The Last True Mass Medium
Athletes like LeBron James have become as influential in entertainment and business as they are in sports. ...
By Steven Graciano, Paul Woolmington
Media Insider
A Short History Of The Long Legacy Of Literacy
Literacy has had a good run as a definer of social status. But that may finally be passe. ...
By Gord Hotchkiss, Featured Contributor

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