MediaDailyNewsIAB To Marketers: Obtain Consent Before Targeting Teens
"IAB recognizes there are legitimate concerns about privacy and other risks associated with digital advertising when children and teens' personal data are involved," the organization writes in the new
report, "Protecting America's Youth: A Modern Framework for Modernizing Children's Privacy Law." ...
By Wendy Davis
The EU Commission found Meta's Instagram and Facebook apps violate the Digital Services Act due to addictive desi ...
By Colin Kirkland
Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% a ...
By Wayne Friedman
Creative debuts during Fox's coverage of the FIFA World Cup semifinal and final matches. ...
By Fern Siegel
The company's rebrand and updated jingle aim to make insurance easier to buy and understand. ...
By Sarah Mahoney
The company's estimated annual media expenditure is $51.5 million, according to agency research firm COMvergence. ...
By Steve McClellan
Mark S. Robinson spent 45 years watching Black execs change marketing. As current events erase that past, he ...
By Sarah Mahoney
The merger "would extinguish competition between Paramount and Warner Bros. and inflict substantial harm on movie theatres, bas ...
By Wendy Davis
The reasons for withdrawing were not disclosed, but both have implications for an increasingly competitive measurement marketplace. ...
By Joe Mandese