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Marketing DailyAutomotive National TV Spending Drops 32% In May

Live sports remained an essential buy for automakers, with the NBA driving largest share of investment and highest concentration of auto intenders. ...

Mile Marker Acquires Performance Agency Lift, Combined Skills Enhance Marketing Options
The combined entity will operate as Mile Marker, based in New York. ...
We Are Social, Niagara Capitalize On World Cup 'Water' Breaks
Real-time activations match water breaks throughout the tournament. ...
Google AI Campaign Explores FIFA World Cup Games
Google debuted a new multichannel campaign in the U.S., demonstrating how AI in Search helps fans learn somethi ...
Clean Creatives Will Push Cannes Lions To Stop Awarding Work Promoting Fossil Fuels
The group will make its case on panel sessions and in the streets (particularly along the Croisette) whe ...
Biggest Midterm Cycle To Date, Political Ad Spend Reaches $4B Through June
Broadcast TV political ad spend is projected to reach $5.6 billion - up from a previous estimate ...
Martini Taps Actor Jonathan Bailey To Revamp 'Martini Man'
The new campaign kicks off with a short film that takes place on a sun-drenched coast just outsi ...
When AI Responses Clash With Brand Claims
Consumers trust independent third-party sources much more than AI or brands when a brand says one thing a ...
Meta Seeks To Appeal Ruling In Battle Over Mobile Tracking
Meta wants to immediately appeal a decision requiring it to face claims by Android users who said th ...
GSTV First Media Company To Sign Up For Stagwell's SATS Planning System
SATS, part of Stagwell Marketing Cloud, is an AI-powered platform that replaces demographic assumptions with real-time, behavioral audien ...
Groups Petition To Halt Texas Law Restricting App Downloads
"Each day SB 2420 is in force, minors are denied access to news, educational content, and platforms f ...

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