MediaDailyNewsWARC Revises Global Ad Outlook Upward, With $94B Caveat
The caveat: a "severe scenario" impact from a continuation or worsening of the Gulf Crisis that risks $39.6 billion and $54.1 billion for this year and next year, respectively. ...
By Joe Mandese

The soft drink brand is turning crazed fans into emotionally overloaded OOH ads. ...
By Sarah Mahoney

For the next month, Snapchat will attempt to engage sports and soccer fans with content and features dedicat ...
By Colin Kirkland

The group will make its case on panel sessions and in the streets (particularly along the Croisette) whe ...
By Steve McClellan

Americans will spend nearly $10 billion more on moms than dads this year. At least your kids a ...
By Sarah Mahoney

LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, a ...
By Colin Kirkland

Pinterest will allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying the ...
By Colin Kirkland

A new integration moves attention and data metrics from measuring how users process ads to where inventory ...
By Laurie Sullivan

Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data includi ...
By Laurie Sullivan