Marketing DailyAutomotive National TV Spending Drops 32% In May
Live sports remained an essential buy for automakers, with the NBA driving largest share of investment and highest concentration of auto intenders. ...
By Tanya Gazdik

The soft drink brand is turning crazed fans into emotionally overloaded OOH ads. ...
By Sarah Mahoney

For the next month, Snapchat will attempt to engage sports and soccer fans with content and features dedicat ...
By Colin Kirkland

Americans will spend nearly $10 billion more on moms than dads this year. At least your kids a ...
By Sarah Mahoney

LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, a ...
By Colin Kirkland

Pinterest will allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying the ...
By Colin Kirkland

A new integration moves attention and data metrics from measuring how users process ads to where inventory ...
By Laurie Sullivan

Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data includi ...
By Laurie Sullivan

The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awarene ...
By Laurie Sullivan