Marketing DailyAutomotive TV Spending Down 18% In April
"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing Daily." ...
By Tanya Gazdik

Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases befo ...
By Wendy Davis

Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion m ...
By Sarah Mahoney

"If the last couple of years were about proving we're a durable player, this year is about establishi ...
By Wayne Friedman

Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC. ...
By Colin Kirkland

ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. A ...
By Wayne Friedman

New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in t ...
By Wayne Friedman

As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' i ...
By Wayne Friedman

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and busine ...
By Wayne Friedman