Marketing DailyAutomotive TV Spending Down 18% In April
"The auto category's long-standing dedication to live sports remains clear, but the most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stuart Schwartzapfel tells "Marketing
Daily." ...
By Tanya Gazdik
Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion m ...
By Sarah Mahoney
"If the last couple of years were about proving we're a durable player, this year is about establishi ...
By Wayne Friedman
Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC. ...
By Colin Kirkland
Amazon has added Alexa to search results across its marketplace. A chat window now appears with information a ...
By Laurie Sullivan
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and busine ...
By Wayne Friedman
ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. A ...
By Wayne Friedman
New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in t ...
By Wayne Friedman
As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' i ...
By Wayne Friedman