Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion m ...

"If the last couple of years were about proving we're a durable player, this year is about establishi ...

Amazon has added Alexa to search results across its marketplace. A chat window now appears with information a ...

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and busine ...

ABC will boost its prime-time sports in the fall, bringing more "Monday Night Football" to most Mondays. A ...

New shows have already inked upfront deals and sponsorship. "Baywatch" has been "an incredibly strong performer in t ...

As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' i ...