Today's Top News

MADS4: Q1 Organic Revenue Took 5% Hit

All regions declined although S4 noted that the Americas performed stronger than expected with net revenue down 0.5% and is now accounting for 82% of the company's business. ...

Snap Loses Users, Readies AR Glasses
Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adoption among small and medium-sized businesses. ...
Lerma/ Launches Sports Sponsorship ROI Evaluator
The new benchmarking tool ranks professional sports teams on metrics including media efficiency, fan affinity and team traject ...
Genesis Launches First-Ever Hispanic Campaign
The campaign includes 30- and 15-second spots in both English and Spanish, airing during tentpole moments including t ...
Molecule Names Digital Natives U.S. Strategic-Creative AOR
The mattress brand is sold online and throughout the Northeast. ...
Planet Propaganda Taps Monarko To Build Media Practice
The remit is design media to serve an AI-driven marketplace. ...
BBH USA Drives 'Fast' For Goodyear
The global push is to introduce Eagle tires to a new generation. ...
WBD's Q1 Ad Business Sinks 8%, Streaming Up 19%
Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) v ...
Proximity Beyond Audiences Reimagines Performance Metric For TV
The metric is poised to overtake audience targeting for TV to become one of the most effective performan ...
Study: Consumers Largely Disinterested In Vehicle Buying
Price is the most important purchase factor, cited by 75% of car buyers, followed by performance and saf ...
Threads Launches Desktop DMs Ahead Of Website Redesign
Direct-messaging capability has begun rolling out on the Threads desktop app, a significant step in the evolution ...

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