Evian Dives Into Las Vegas With New Sphere Partnership
Marketing Daily – 13 minutes ago
Evian will be featured across Sphere platforms, including exclusive branding in select concession areas and custom content ...
Meta Reportedly Developing Agentic Assistant For Social Media Users
MediaDailyNews – 29 minutes ago
Meta is reportedly developing a personalized AI assistant designed to complete tasks for its 3.5 billion users acro ...
Snap Loses Users, Readies AR Glasses
MediaDailyNews – 1 hour ago
Snap's Dynamic Product Ads revenue grew more than 30% year-over-year, doubling adoption among small and medium-sized businesses. ...
Lerma/ Launches Sports Sponsorship ROI Evaluator
MAD – 1 hour ago
The new benchmarking tool ranks professional sports teams on metrics including media efficiency, fan affinity and team traject ...
Genesis Launches First-Ever Hispanic Campaign
Marketing Daily – 2 hours ago
The campaign includes 30- and 15-second spots in both English and Spanish, airing during tentpole moments including t ...
Molecule Names Digital Natives U.S. Strategic-Creative AOR
MAD – 7 hours ago
The mattress brand is sold online and throughout the Northeast. ...
Planet Propaganda Taps Monarko To Build Media Practice
MAD – 7 hours ago
The remit is design media to serve an AI-driven marketplace. ...
BBH USA Drives 'Fast' For Goodyear
MAD – 7 hours ago
The global push is to introduce Eagle tires to a new generation. ...
WBD's Q1 Ad Business Sinks 8%, Streaming Up 19%
Television News Daily – 9 hours ago
Streaming distribution revenues are now higher than linear TV distribution revenues - at $2.53 billion (up 7%) v ...
Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews – 9 hours ago
The metric is poised to overtake audience targeting for TV to become one of the most effective performan ...