UM stated that it will drive the client's "full funnel, cross-channel media strategy" and handle digital media activati ...
Today's Top News
Marketing DailyCMOs Need A Tariff Playbook -- Even If Prices Don't Spike
Gartner's Kate Muhl explains why tariff talk is already reshaping consumer behavior. ...
In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content. ...
A co-branded marketing push began this week, with a hero spot welcoming viewers to the "Marco's Pizza Dough ...
"Pretty Hurts" is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger the ...
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kevin Scott warned that a closed b ...
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced. ...
The Take It Down Act makes publishing the content illegal and subjects violators to mandatory restitution and crimin ...
At that time, Wren will have served as the company's CEO for 30 years. He will remain Executi ...
ASICS Signs Felix, The Original Brand Influencer
The fluffy white dog reps the athletic brand's commitment to getting humans off the couch. ...
Move Over, Arnold Palmer: Coca-Cola Launches Sprite + Tea
The limited-time flavor, now available through October, was inspired by the trend of people steeping tea bags ...
Newspapers Run AI-Written Book Section That Lists Nonexistent Titles
The AI-generated summer reading list, which recommended books that don't exist, was syndicated by King Features, reports st ...
Media Consumption Is Tied To Views On The Country And Economy
Viewers of Fox and Newsmax are more likely to say things are hopeful and better. ...
Summer Givin': Chipotle To Award $1M In Free Burritos
The brand's "Summer of Extras" program kicks off June 1 and runs through Aug. 31. ...
Budweiser, Bud Light Celebrate Grill Season With ESPN, Star Athletes
NFL legend Emmitt Smith and baseball great Ken Griffey Jr. participate, along with ESPN sportscasters. ...
'Nepo Baby' Fights For Real Babies In Diaper Bank PSA
Jack Robbins, son of Susan Sarandon and Tim Robbins: "Did you know that one in two families ...
'The Baltimore Sun' And 'Baltimore Banner' Seek Staff
Both publications have job openings in different departments. ...
Meta Integrates Threads Feed Ads Into Its Marketing API
A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to i ...
Google Introduces 'Deep Think' And Agentic Search
How deep can an AI model think? That depends on decisions made by the developer. Google announced upgrad ...
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Find Out More »OPINION
The president's "EAT THE TARIFFS" outburst gets a blistering response -- from all sides. ...
A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer's were the two most bizarre concepts announced at the Upfronts. ...
Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated. ...
