UM stated that it will drive the client's "full funnel, cross-channel media strategy" and handle digital media activati ...
Today's Top News
Marketing DailyCMOs Need A Tariff Playbook -- Even If Prices Don't Spike
Gartner's Kate Muhl explains why tariff talk is already reshaping consumer behavior. ...
"This is a new position to strengthen our combined global and North American marketing brand organization," Jeep's Lu ...
Sports-related programming accounted for over 71% of the auto industry's total national linear TV ad spend in Apri ...
Ahead of Microsoft's software developer conference that begins today, Microsoft CTO Kevin Scott warned that a closed b ...
Meta can proceed with an attempt to block the FTC from imposing new restrictions on teens' data, ...
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced. ...
The Take It Down Act makes publishing the content illegal and subjects violators to mandatory restitution and crimin ...
At that time, Wren will have served as the company's CEO for 30 years. He will remain Executi ...
Bluesky NBA Feature Will Bring Users Directly To Live Game Content
In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content. ...
Wendy McMahon Stepping Down As Head Of News At CBS
McMahon says that she and the company "do not agree on the path forward." ...
Why This Energy Drink Brand Is Giving Away 'Free Money'
To inspire entrepreneurs, Lucky Energy enlisted Italian-American influencers as hosts for a "Shark Tank" style competition. ...
GSK Funds Lifetime Original Movie On Meningitis B
"Pretty Hurts" is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger the ...
Comet ML Files Suit Over Alleged Trademark Infringement
The court has denied a motion for a restraining order against Perplexity because an actual product with t ...
Heidi Linnebach Joins 'The Hollywood Reporter' As VP, Entertainment/Awards Strategy
Linnebach had served the "Los Angeles Times" since 2008, and has also worked at "The Onion." ...
Global Samsung Campaign Promotes New AI Tech In Its Latest TV Sets
Ads show how users can instantly find information about what they are watching, or have content translated in ...
'The Chronicle Of Philanthropy' Awards Grants To Newsrooms
The publications include 'Black Voice News,' 'Milwaukee Journal Sentinel' and 'Smoky Mountain News.' ...
Golden State Valkyries Takes On La Crema As Official Wine Sponsor
La Crema is also the official wine of the WNBA and a sponsor of both the WNBA's India ...
Marco's Partners With Latest 'Karate Kid' Movie
A co-branded marketing push began this week, with a hero spot welcoming viewers to the "Marco's Pizza Dough ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
Planning and Buying Insider Summit
Digital Out of Home Insider Summit
Brand Insider Summit: Luxury Retail
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
After building quietly for decades, the No. 1 sandwich in the freezer aisle is ready for its close-up. ...
Seth MacFarlane, whose animated series have been mainstays of Fox since 1999, nevertheless held center stage at the NBCU Upfront last week. ...
Cannes' anti-nudity rules are all about policing women's bodies, not men's, which has a sexist ring and is tone-deaf at best. ...
