The new terms -- "True AdSpend" and "TrueCPM" -- are modern day ways of describing the share ...
Today's Top News
MediaDailyNewsIAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
The IAB has updated the industry's 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve performance, will remain open for comment through July 21, 2025. ...
A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to i ...
The Electronic Privacy Information Center and Fairplay assert Google's plan poses privacy and safety threats to kids a ...
Connie Chan was previously CEO OMD China and earlier led WPP's government and public sector practice based ...
Ellen Cook said in court papers she was the victim of a retaliatory firing after she complained abo ...
UM stated that it will drive the client's "full funnel, cross-channel media strategy" and handle digital media activati ...
Not only are harmful anti-LGBTQ narratives regularly left unchecked, but LGBTQ users are also being disproportionately silenced. ...
Gartner's Kate Muhl explains why tariff talk is already reshaping consumer behavior. ...
American Family Refreshes 'Life's Better' Campaign
The spots, from agency Elite Media, will air regionally across American Family's 19 markets. New out-of-home, radio a ...
Amazon Focuses On Performance Tools For Publishers
Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services ...
ASICS Signs Felix, The Original Brand Influencer
The fluffy white dog reps the athletic brand's commitment to getting humans off the couch. ...
Move Over, Arnold Palmer: Coca-Cola Launches Sprite + Tea
The limited-time flavor, now available through October, was inspired by the trend of people steeping tea bags ...
Newspapers Run AI-Written Book Section That Lists Nonexistent Titles
The AI-generated summer reading list, which recommended books that don't exist, was syndicated by King Features, reports st ...
Media Consumption Is Tied To Views On The Country And Economy
Viewers of Fox and Newsmax are more likely to say things are hopeful and better. ...
Summer Givin': Chipotle To Award $1M In Free Burritos
The brand's "Summer of Extras" program kicks off June 1 and runs through Aug. 31. ...
Budweiser, Bud Light Celebrate Grill Season With ESPN, Star Athletes
NFL legend Emmitt Smith and baseball great Ken Griffey Jr. participate, along with ESPN sportscasters. ...
'Nepo Baby' Fights For Real Babies In Diaper Bank PSA
Jack Robbins, son of Susan Sarandon and Tim Robbins: "Did you know that one in two families ...
'The Baltimore Sun' And 'Baltimore Banner' Seek Staff
Both publications have job openings in different departments. ...
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A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster that revives memories of a time when gas guzzling was as American as apple pie. ...
For all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but they are all conditional on demographics. Everything derives from household needs whi ...
Remarkably, 8% of ANA members don't even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated. ...
