Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to veri ...
Today's Top News
MediaDailyNewsGoogle Tests Serving Ads In Third-Party Chatbots
Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads in chatbots before making AdSense for Search broadly available to sites that host conversational AI interfaces earlier this year. ...
That's on the low end of agency-client relationship longevity by agency type, according to a joint report fr ...
A new Georgia law requiring parental consent for minors to create social media accounts, and banning the u ...
Google announcements today around AI Mode include addition of products and place cards to answers, a new histo ...
Ad recall and viewer engagement have reached new lows in today's second-screening landscape. ...
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTu ...
Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks h ...
The U.S. Ad Market Tracker which decelerated to 2.4% in February - the worst expansion since the la ...
Visa Introduces Intelligent Commerce Platform Enabling 'AI Buying'
Among the use cases suggested in the launch video: a florist receives an alert about low inventory, wi ...
Ankler Media Works With Netflix On Events In Los Angeles
Ankler Media will be a media partner for three events hosted at the Netflix Tudum Theater. ...
Ziff Davis Claims OpenAI Scraped Its Content And Used It To Develop Large Language Models
The lawsuit also says that OpenAI rejected a meeting to discuss a licensing arrangement. ...
Municipal Credit Union Leans Into NYC Authenticity With 'We're Here For It'
OOH signs touted MCU's ability to make New Yorkers' money go further -- and, for example, live witho ...
OAAA Appoints Ald To New Revenue, Growth Role
Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible f ...
Google Makes Initial Payments To Canadian Publishers
More than C$22 million has been distributed, with more coming, the News/Media Alliance says. ...
Rivian Launches First National Brand Campaign
"it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivia ...
Afghan Rapper, Activist Sonita Alizadeh Wins Cannes LionHeart Award
The accolade is given to a person who has used their position to make a "significant and positi ...
Atomic London Launches Atomic Studios, Creates Long-Form Brand Content
The new unit utilizes advertising, social and TV to help brands develop long-form stories. ...
Goodyear Revs Up Achievements In 'Still'
It begins with a "Back to the Future" nod, but the spot showcases the brand's achievements. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Email Insider Summit
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Kid Rock, whose birth name is Robert James Ritchie, has a love-hate relationship with the residents of Detroit, where he wasn't actually born. ...
Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy. ...
A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow? ...
