That's on the low end of agency-client relationship longevity by agency type, according to a joint report fr ...
Today's Top News
MediaDailyNewsTech Industry Sues To Block Georgia Social Media Restrictions
A new Georgia law requiring parental consent for minors to create social media accounts, and banning the use of minors' personal information for advertising, violates the First Amendment, NetChoice argues. ...
Google announcements today around AI Mode include addition of products and place cards to answers, a new histo ...
Linear TV had the bulk of ad-supported viewing at 58%, with streaming platforms at 42.4%. Broadcast networks h ...
The U.S. Ad Market Tracker which decelerated to 2.4% in February - the worst expansion since the la ...
Ad recall and viewer engagement have reached new lows in today's second-screening landscape. ...
Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display and YouTu ...
A federal appeals court won't reinstate a claim that X violated a Washington state "anti-pretexting" law by aski ...
The limited-edition bag retails for $39.99 and features an insulated lining to carry Panera treats. ...
Visa Introduces Intelligent Commerce Platform Enabling 'AI Buying'
Among the use cases suggested in the launch video: a florist receives an alert about low inventory, wi ...
Ankler Media Works With Netflix On Events In Los Angeles
Ankler Media will be a media partner for three events hosted at the Netflix Tudum Theater. ...
Ziff Davis Claims OpenAI Scraped Its Content And Used It To Develop Large Language Models
The lawsuit also says that OpenAI rejected a meeting to discuss a licensing arrangement. ...
Google Tests Ad Serving In Third-Party AI Chatbots
Google confirmed Thursday to MediaPost that it ran a limited experiment with a few publishers serving ads ...
Municipal Credit Union Leans Into NYC Authenticity With 'We're Here For It'
OOH signs touted MCU's ability to make New Yorkers' money go further -- and, for example, live witho ...
Republicans Introduce Bill To Restrict Teens' App Downloads
Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to veri ...
OAAA Appoints Ald To New Revenue, Growth Role
Ald, a 20-plus-year veteran of the industry, will report to COO Patrick Dolan and will be responsible f ...
Google Makes Initial Payments To Canadian Publishers
More than C$22 million has been distributed, with more coming, the News/Media Alliance says. ...
Rivian Launches First National Brand Campaign
"it's a really pivotal time for us as a business," Denise Cherry, vice president of marketing at Rivia ...
Afghan Rapper, Activist Sonita Alizadeh Wins Cannes LionHeart Award
The accolade is given to a person who has used their position to make a "significant and positi ...
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Kid Rock, whose birth name is Robert James Ritchie, has a love-hate relationship with the residents of Detroit, where he wasn't actually born. ...
Slate's is the only automotive campaign to introduce itself with a commercial about death, pickle juice and human taxidermy. ...
A new storefront aims to blend luxury storytelling with frictionless ecommerce. But will shoppers follow? ...
Wisconsin Neighbors Leinenkugel Brewing, Duluth Trading Drop Merch Collab
Nielsen Benchmarks Ad-Supported At 72% Of All TV Viewing
Coca-Cola Acknowledges Impact Of Hispanic Consumer Boycott
ANA/4As Find Average Media Agency Tenure Just 3.7 Years Among Top Clients
Zillions And Zillions: UCB Launches Myasthenia Gravis Campaign
