Marketing DailyNike Predicts Sales Decline To Continue
Problems in sportswear, the Jordan brand and China will bleed into results through 2028. ...
By Sarah Mahoney

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name ...
By Wayne Friedman

The new site-building tool, introduced Thursday, enables merchants to set up a Shopify store through a conversation wi ...
By Laurie Sullivan

Cook has spent three decades helping guide and shape VML from an emerging digital agency in Kansas Ci ...
By Steve McClellan

Instagram is incentivizing creators to "boost" their livestreams, with the goal to effectively turn live video into real-ti ...
By Colin Kirkland

Roger Lynch will replace CEO Ynon Kreiz, who is leaving to be co-CEO of the Paramount-Warner Bros. colos ...
By Sarah Mahoney

Google has defeated an antitrust lawsuit by consumers who claimed its search distribution deals with Apple and othe ...
By Wendy Davis

Reddit continues to expand its brand suitability and measurement offerings as it forges a new partnership with ad-verificati ...
By Colin Kirkland

In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. ...
By Wayne Friedman