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Television News DailySeptember Baseball Ad Costs Spike 40%

In September, overall CPMs spiked 40% vs. a year ago, according to Guideline. Overall, average CPMs from March-July were roughly the same as a year ago, at $26.60. ...

Google Defeats Search Users' Antitrust Suit
Google has defeated an antitrust lawsuit by consumers who claimed the company's search distribution deals with Apple a ...
Conde Nast Chief To Head Mattel
Roger Lynch will replace CEO Ynon Kreiz, who is leaving to be co-CEO of the Paramount-Warner Bros. colos ...
PE Firm Manna Tree Buys Majority Stake In Zambezi
Los Angeles-based Zambezi will continue to operate independently, serving its existing client base and pursuing new business, whi ...
Gale, Enercare Prep For Winter 'Comfort'
The brand's AOR readies viewers for a change of weather. ...
Arnold Enlists Petraglia, Kong As Creative Directors/SVP
Their primary focus is the Progressive Insurance account. ...
The Now Agency Debuts Social Distribution Network, Extends Brand Reach
SDN offer more opportunities for a single piece of content to find key audiences. ...
Megan Fox As An ED Drug? Makes Sense
Tongue-in-cheek ads show the actress leaning into her persona as the drug Ro Sparks ...
The Secret To Motherhood? Dealing With Mental Health Issues, Says Ad Council
Campaign says when new moms prioritize their mental health, they can better cope with the challenges of cari ...
Travel For Introverts: Sweden Says It's Tailor-Made For Shy Tourists
The Introvert Travel Agency guy promotes his only destination, Sweden, as "the paradise for introverts" where personal spa ...
Paramount Must Face Children's Privacy Suit
A federal judge has rejected Paramount Skydance's request to dismiss a lawsuit alleging it wrongly shared children's video-viewi ...

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