Today's Top News

MADOmnicom Wins $560 Million Adidas Media

The global account has been handled by WPP agencies for the last eight years. Mediacom first won the assignment in 2018. ...

Meta Names CMO Alex Schultz Its First Chief Data Officer
Meta's Chief Marketing Officer Alex Schultz will become the tech giant's first chief data officer, a position th ...
Blue Buffalo Offers Dog-Friendly Fireworks
While fireworks have become synonymous with the holiday, Independence Day is also one of the most stressful nigh ...
TikTok Offers Agentic Marketplace To Ad Partners
TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agent ...
White Castle Teams Up With Kelce-Backed Garage Beer For Branded Merch
The Super Summer Slider Starter Kit contains an insulated fanny pack, sweat bands and a vinyl sticker, alo ...
Patriotism Alive, But American Brands Split On Narrative
Six in 10 participants in a recent survey say they feel a strong sense of pride in bei ...
Nike Rewrites Marketing Playbook, With Mixed Results
Short-term challenges persist, complicating the company's comeback story. ...
Yung Gravy, Mug Mascot Parody 'Ice Ice Baby' To Launch Vanilla Howler Floats
The hip-hop artist sings the updated version of the 1990s hit in a spot debuting Mug's first limited-editi ...
Lysol, Actor Jesse Tyler Ferguson Kick Off 'Address The Mess Day'
Lysol designates July 5 clean-up day, so July 4 is free for "making a mess," which is ...
TVB: Nielsen Ad-Supported TV Estimates Need Context
"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences," the TVB says. ...
With New Leadership, Greatest Common Factory Pivots Away From AOR Model
GCF now works with in-house client teams, prioritizing products and developing insight, positioning, and content. ...

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