MADOmnicom Wins $560 Million Adidas Media
The global account has been handled by WPP agencies for the last eight years. Mediacom first won the assignment in 2018. ...
By Steve McClellan

Terms of the settlement were not disclosed, but the FTC said Havas marks the last of the B ...
By Joe Mandese

Both retailers are making fuel costs their marketing moment this Fourth of July. ...
By Sarah Mahoney

AI-referred purchases continue to rise, with AI-driven sales twice as high as a year ago - at lea ...
By Laurie Sullivan

In a 6-to-3 decision, the U.S. Supreme Court lifted the limits that political parties and the entities th ...
By Joe Mandese

It is the only category experiencing an increase in reported problems this year, driven largely by Android Auto/App ...
By Tanya Gazdik

To date, it has cut the flow of ad dollars to 1,376 sites illegally appropriating FIFA World C ...
By Joe Mandese

"Location History resembles other private materials - think of emails, documents, photographs, or calendars - that even ...
By Wendy Davis

OpenAI has dropped the "Sponsored" label on its ChatGPT Ads and renamed the "Ad" label across its platfor ...
By Laurie Sullivan