Today's Top News

MADOmnicom Wins $560 Million Adidas Media

The global account has been handled by WPP agencies for the last eight years. Mediacom first won the assignment in 2018. ...

Nielsen-Measured Ad-Supported Published Data Needs 'Context': TVB
"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences," the TVB says. ...
With New Leadership, Greatest Common Factory Pivots Away From AOR Model
GCF now works with in-house client teams, prioritizing products and developing insight, positioning, and content. ...
Hornet Launches Creative Agency Perfect Strangers, Combines Skill Sets
The alliance offers brands an integrated approach to strategy, design and advertising. ...
Kevin Costner Ad Aligns Omaha Steaks With U.S. History
The campaign locates the dinner table as a symbol of enduring connection. ...
TikTok Incentivizes Brands To Create Promotional Episodic Content
TikTok is inviting marketers to develop and publish branded microdramas powered by new AI-powered ad features. ...
Truly Bets $5M On U.S. World Cup Victory With Fan Giveaway
If the U.S. emerges as the victor for the World Cup, a $5 million prize will be award ...
Pinterest Taps Snap's Henderson As Chief Communications Officer
Pinterest has hired Julie Henderson, a former communications leader at both Snap and 21st Century Fox, as i ...
AWS Invests $1B To Build An AI Engineering Outsource Team
Amazon Web Services launched a $1 billion initiative to embed Forward Deployed Engineering teams in customer organizations li ...
Botox Rival Daxxify Dances With Julianne Hough To Fight Frown Lines
The "Dancing with the Stars" pro posts on social media about her Daxxify treatments. ...
KFC, 'Jackass' Star Johnny Knoxville Team Up To Save Your Fingers This 4th
"Light one firework at a time, and keep your fingers every time," Knoxville says, disobeying his advice ...

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