MADCoca-Cola Launches Media Review, Pits Two Main Incumbents
The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the review. ...
By Steve McClellan

The collaboration debuts as both brands navigate big changes, including surging revenues, a C-suite shakeup, and yes, ...
By Sarah Mahoney

Her career spanned top public relations posts at Benton & Bowles, Wells Rich Greene, Grey Global Group, FC ...
By Steve McClellan

Many Americans haven't abandoned support for LGBTQ rights, but public opinion has become more complicated, fragmented and political ...
By Rob Williams

Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings. ...
By Joe Mandese

X Corp. says the settlement terms were "imposed on a company that no longer exists." ...
By Wendy Davis

As part of its "Football Nation" marketing, Pepsi is offering fans browser extensions that automatically change "soccer" ...
By Joe Mandese

According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty ...
By Steve McClellan

Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications. ...
By Joe Mandese