MADCoca-Cola Launches Media Review, Pits Two Main Incumbents
The shootout is between WPP and Publicis Groupe. North America, which shifted to Publicis last year, is not part of the review. ...
By Steve McClellan

According to the Horizon Media study, a negative experience with an automated purchase puts consumers' brand loyalty ...
By Steve McClellan

Explicit details were not disclosed, but Nielsen said the integrations enhance its "advanced audience" data offerings. ...
By Joe Mandese

X Corp. says the settlement terms were "imposed on a company that no longer exists." ...
By Wendy Davis

Everyone knows people need jobs. The new campaign underscores that the reverse is true, too. ...
By Sarah Mahoney

As part of its "Football Nation" marketing, Pepsi is offering fans browser extensions that automatically change "soccer" ...
By Joe Mandese

While some international and local papers offer ad-free subscription options, the Post is the first of the B ...
By Joe Mandese

Campaign recognizes military veterans who served as captains -- a "powerful reminder of what leadership and true heroi ...
By Tanya Gazdik

Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications. ...
By Joe Mandese