Today's Top News

MADHorizon: Shoppers Skeptical AI Agents Act In Their Best Interest

And, according to the Horizon Media study, when those consumers have a negative experience with an automated purchase their brand loyalty is at risk, or what Horizon calls a "trust tax." ...

Horizon's Koenigsberg To Receive The Stanton Award
Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications. ...
CBS News Fires Top '60 Minutes' Correspondent Scott Pelley
Pelley was fired after a contentious staff meeting with Nick Bilton, the show's new executive producer. "60 Minutes ...
Broadhead Enlists Lee As SVP Media, Utilizes AI To Up Client Revenue
The media vet will employ tech innovations to redefine the future of marketing. ...
Shaq O'Neal Promotes 'Friends With Benefits' For Credit One Bank
Deutsch handled both creative and media for the campaign. ...
Texas Urges Court To Uphold Law Restricting App Downloads
Texas Attorney General Ken Paxton argued that the law gives parents the ability to "review the commercial transactio ...
McDonald's Unveils Star-Studded Cups, Squishmallows For World Cup
Each Happy Meal come with one of 23 Squishmallows plushies that represent the three World Cup host countri ...
Ford Hires Former Whirlpool CMO As Executive Director, Global Brand
Shannon Blakely joins the automaker this week, reporting to Dean Stoneley, who will take over as interim ...
Privacy Watchdog Urges Lawmakers To Reject GOP Bill
The proposed Secure Act, modeled on a 2024 Kentucky law, would override more stringent state laws. ...
Olipop Launches 'The Feel Good Soda'
Ad aims to advance "Olipop's mission to redefine the role soda can play in supporting digestive health," accordi ...
Meta Appoints Snapchat's Shepherd To Lead Content, Creator Partnerships
Meta has hired Snapchat Senior Director of Content Partnerships Jim Shepherd as its director of content and creat ...

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