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MediaDailyNewsAdvertisers Battle '11th-Hour' Meta Arbitration Bid

Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflated metrics are fighting the company's attempt to force most class members into arbitration. ...

Retailers Learn To Make Perimenopause A Marketing Cause
Lead with solutions, not diagnosis, when targeting women on this health issue, suggests Brightfield Group. ...
Instagram Premium Program Aims To Boost Users' Story Performance
Instagram has begun testing a premium offering separate from "Meta Verified" that gives paying subscribers Story-centric options design ...
Google Renews Bid To Scrap $425M Privacy Verdict
Google is again seeking to reverse a jury verdict requiring the company to pay $425 million for alleged ...
Group Initiates $100M Ad Campaign Promoting Trump's AI Agenda
A $100 million campaign aims to promote the Trump administration's pro-artificial intelligence agenda during this year's midterm electi ...
Greenberg Succeeds Birkin As CEO Kyu
Birkin has been in the role as founding CEO since 2014 and who will step into the ro ...
Kuperman Joins Mediaocean As Chief Strategy Officer, Guides AI Growth
"We are architecting the advertising market's path forward," said the new CSO. ...
W+K Crafts Malibu Pink Spots With Sabrina Brier
The rum-based spirit uses social media and the Stagecoach festival to promote the new drink. ...
Hanson Dodge Wins AOR For Festa Pinsa Crusts
The brand was launched last year to bring the pinsa crust craze to the US from Italy whe ...
NFL Launching 'Flag' Football League, Media Partners To Come
The push for a league comes as flag football teams will make their debut in two years wi ...
U.S. National Soccer Team Joins FIFA's Roblox Game
The U.S. Men's National Team will launch a weeklong run and Nike-sponsored merchandise release in an interactive FIFA-brand ...

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