MADHorizon Media Holdings Names Bhavana Smith First COO
According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes." ...
By Steve McClellan
National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed gam ...
By Wayne Friedman
Unilever hired an actual professor to settle the question: Is mayonnaise an instrument? Yes -- and it h ...
By Sarah Mahoney
NASHVILLE -- The first wave will have data from Meta, YouTube and linear TV. A second wave wi ...
By Joe Mandese
Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federati ...
By Wendy Davis
A jury on Wednesday found YouTube and Meta Platforms liable for harming a young woman's mental health ...
By Wendy Davis
Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleg ...
By Colin Kirkland
Meta is introducing updates designed to help creators and advertisers connect and monetize their content and product promotion ...
By Colin Kirkland
DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect ...
By Steve McClellan