MADHorizon Media Holdings Names Bhavana Smith First COO
According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned outcomes." ...
By Steve McClellan
National TV advertising on all networks grew to $499.0 million, according to estimates from iSpot. The highest-viewed gam ...
By Wayne Friedman
NASHVILLE -- Omnicom released its annual report Thursday about the same time industry consultant Michael Farmer was onsta ...
By Joe Mandese
Unilever hired an actual professor to settle the question: Is mayonnaise an instrument? Yes -- and it h ...
By Sarah Mahoney
NASHVILLE -- The first wave will have data from Meta, YouTube and linear TV. A second wave wi ...
By Joe Mandese
Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federati ...
By Wendy Davis
A jury on Wednesday found YouTube and Meta Platforms liable for harming a young woman's mental health ...
By Wendy Davis
Meta and EssilorLuxottica are readying two new generations of Ray-Ban AI glasses, despite an ongoing lawsuit that alleg ...
By Colin Kirkland
DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect ...
By Steve McClellan