The IAB says the "Gaming Measurement Framework" will give advertisers metrics for display, video, audio, and custom gami ...
Today's Top News
RawComcast's New Plans Scrap Controversial Data Caps
The company's move comes 17 years after rolling out broadband caps, which were initially set at 250 GB per month. ...
Wintour will remain as chief content officer for Conde Nast and global editorial director of "Vogue" - titl ...
In the new "She Built That" campaign, Lego champions a more inclusive definition of building -- and girl ...
Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availabili ...
The Elevated Journey app provides guided audio content designed to help drivers stay focused and peaceful behind t ...
Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 a ...
As of July 22, creators under the age of 16 will not be allowed to livestream on t ...
A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations. ...
Davids Reunite: Beckham, Damon Tout The Stella Artois 'Collection'
The duo, who debuted at the Super Bowl, search for the final chalice. ...
Coors Light Cools Down Summer Weddings With The BrrrTie
The limited-edition promo can be chilled to provide "up to 40 minutes of refreshing cool, just enough reli ...
JCPenney Throws 'The Other Venice Wedding'
While the world gawks at Jeff Bezos' $10 million Italian nuptials, JCPenney gives one couple the celebration ...
Subway Commemorates 'Happy Gilmore' Return
Among the activations promoting the movie sequel: "Happy Gilmore"-themed cups, a sweepstakes, and an immersive digital experience "inspir ...
Prime Video Subscribers Aim To Revive Privacy Battle
Prime Video consumers are appealing the dismissal of their lawsuit accusing the company of sharing information about the ...
The NFL Brings Its 'Top 100' To X
Building off of its designated portal for NFL content, X has announced the launch of "NFL Top 100 ...
Viewers Multitask, Watch Average Of 24 Hours Of TV Every Week: Study
Research shows U.S. viewers watch an average of 24 hours of TV every week, with 66% of U. ...
Fifty Thousand Feet Revamps Ecommerce Site For Thibaut
The agency streamlined the purchase process to accommodate a large inventory. ...
Sabrina Carpenter Refreshes With Dunkin's Daydream
Artists Equity Advertising created the social spot. ...
DM9 Co-President/CCO Resigns Amid Controversy Over Its Grand Prix Win
Chief creative officer and co-president of the agency Icaro Doria stepped down from his post after the agen ...
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Find Out More »OPINION
For one, Kantar BrandZ data shows a strong correlation between sustainability perceptions and purchase intent. ...
Why would Putin bomb a packaging factory? Crippling Ukraine agriculture is the answer. ...
