The Elevated Journey app provides guided audio content designed to help drivers stay focused and peaceful behind t ...
Today's Top News
MediaDailyNewsWPP Media Wants Rumble Ad Boycott Case Sent To New York
"This case has nothing to do with Texas and there is no legitimate reason it should have been filed in this district, much less in the Wichita Falls Division," the agency says. ...
Just 41% of people support brands actively promoting equality for LGBT individuals, down from 49% in 2021 a ...
A Maryland state court judge dismissed Compass Marketing's complaint against Omnicom. Compass plans to amend its allegations. ...
As of July 22, creators under the age of 16 will not be allowed to livestream on t ...
New Deloitte research shows value-focused consumers are cooking more meals at home, ...
"Media Matters faces an ongoing campaign of retribution for exercising its First Amendment rights," the group says ...
In the wake of a holdco price-fixing scandal coordinated on the consumer-grade group messaging app, MediaPost has obtain ...
In 1997 Proctor founded Mindshare - splitting off JWT's media assets into a separate agency during the ear ...
Davids Reunite: Beckham, Damon Tout The Stella Artois 'Collection'
The duo, who debuted at the Super Bowl, search for the final chalice. ...
DirecTV's 'MyKids' Adds To Sports, Entertainment, News Bundle
Other DirecTV "genre" bundles include MySports, MyEntertainment, MyNews, MiEspanol, and 'MyCinema Mini Pack'. ...
The Critical Role Of The Brief In Making Great Creative
The ANA is out with a new report that finds a well-written brief is the most important fact ...
Google Gives Publishers New Ways To Monetize Content In Google Ad Manager
Offerwall, a monetization tool for publishers and developers in Google Ad Manager, rolled out Thursday in general availabili ...
Holiday Ad-Buying Strategies Will Look A Little Different This Year
If advertisers want to connect with consumers this holiday season based on several trends Basis Technologies identified, th ...
Citing Aromatherapy's Benefits, Olly Enters Body-Care Space
The vitamin/supplement brand tested fragrances in Mood + Skin body products with EEGs measuring sniffers' brain activity. ...
'Washington Post' Adds Feature That Will Allow Sources To Comment On Stories
The new From the Source program will start with climate stories. ...
Meta Launches Xbox-Branded Quest Bundle For VR Gaming
Meta's partnership to design a limited-edition Quest headset bundle is a strategic move to promote the addition ...
Dating App Bumble Plans To Lay Off 30% Of Its Employees
Dating app Bumble announced Wednesday that it plans to lay off 30% or 240 of its employees, highlighti ...
Etsy Switches Focus From What To How
The platform's new creative highlights the painstaking artistry of millions of sellers. ...
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Find Out More »OPINION
Is reality still reality when it is "augmented" reality? ...
Nearly two years after moving to the U.S., I've noticed something people in our industry don't often say out loud: American brand strategy talks about being global, but it rarely thinks that way. ...
Omnicom's and Interpublic's capitulation comes just months after some of the nation's top law firms caved in and agreed to onerous, partisan terms to avoid oversight by the Trump Administration. ...
