Reardon was in the role for about a year and a half. For now his duties will ...
Today's Top News
MediaDailyNewsUS Digital Economy Nears $5T, Creator Growth Cited
The creator economy is growing at five times the rate of the traditional media sector, which is expanding at 5% annually. A new IAB study finds the digital economy now makes up 18% of the U.S. GDP, with a rapid increase in internet-related jobs and the unprecedented rise of creators since 2020. ...
Pinterest also announced a partnership with Magnite, an online advertising firm that will become Pinterest's sole supply-side platf ...
Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutio ...
CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television scre ...
Jerry Dischler, president of cloud applications and former Google Ads boss, has decided to leave Google after near ...
Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4. ...
Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account ba ...
"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program goi ...
Texas Passes Bill Restricting Teens' App Downloads
Texas is now the second state to pass a bill that would require Google and Apple to veri ...
Cedric the Entertainer, Anthony Anderson Star In Arby's Latest BBQ Effort
Ads depict the comedians hamming it up for the camera while manning several BBQ smokers and also touti ...
Traveller Named Baseball's First Official Whiskey
The partnership will include "360-degree" marketing that will highlight the whiskey across various media during game broadcasts, ...
Jeep, Ford, Coca-Cola Deemed Most Patriotic
Consumers care more about patriotism this year, with 85% (+5) rating patriotism as "extremely" (45%) or "very" (40 ...
Arthritis Patients Animate Chilean Government Health Access Campaign
"Don't Stop Motion" is an animated short film documenting a crafts teacher's fight against rheumatoid arthritis. ...
NetChoice Renews Bid To Block Mississippi Social Media Law
Citing the First Amendment, NetChoice is urging a judge to again prohibit Mississippi from enforcing a law th ...
Aruba Tourism Campaign Encourages 'Responsible Tourism'
A series of ads promotes a message of mutual respect and responsibility, running across streaming, social media, a ...
Is 'MUM' Google's Word For Future AI Organic, Paid Monetization?
MobileMoxie CEO Cindy Krum told Near Media that she thinks the multitask unified model (MUM) is the futu ...
Comfort Food: Wesson Promotes Shared Meals To Help Stressed Moms
Research reports 62% of parents are burnt out by parental responsibilities. ...
BIO Campaigns For Vaccinations To Protect Family, Country
More than 90% of Americans vaccinate their children from life-threatening infections. ...
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Find Out More »OPINION
First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported. ...
Mother's Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that encapsulates the complexities of mother-daughter relationships. ...
That which we call GroupM - or "WPP Media," for that matter - by any other name would yield as much equity, right? ...
