Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4. ...
Today's Top News
Marketing DailyTrump's '2 Dolls' Remark Rattles Toy Industry
Mattel confirms price hikes; Mintel says consumers will push back hard this holiday season. ...
Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account ba ...
Google on Thursday began sharing how it uses AI to fight internet fraud, cybercrime and phishing scams ...
The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structu ...
CNBC says WBD is close to making a decision in spinning off declining linear TV networks. Remaining business ...
Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectations in Q1, increasing revenue and us ...
The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the gro ...
Snapchat announced the launch of a location-specific brand campaign, AI campaign solutions, ad updates and an in-person li ...
NAI To Shutter Behavioral Advertising Opt-Out Portal
"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program goi ...
Olipop Stages Soda Drive-Thru Pop-Up For Return Of Orange Cream Flavor
The brand is offering free mocktails in an L.A. event to celebrate the addition of Orange Cream ...
Julian Holguin Appointed CEO of 'Rolling Stone'
Gus Wenner, CEO of the culture title since 2022, will now serve as exeutive chairman. ...
Snackable Media Acquires AdGrid, Ad Operations Platform
The acquisition will provide Snackable Media with a full-stack platform for ad management, the firm says. ...
Meta To Introduce New 'Trending' Ad Formats For Reels, Threads At NewFronts
Meta announced it is testing "Trending Ads" on Reels and creator marketing solutions on Facebook and Instagram, a ...
QVC's Social Bet Misses The Mark As Sales Fall 10%
With TV viewership down and digital gains lagging, the once-dominant shopping network searches for relevance. ...
Google Pushes Back After Apple Exec Says AI Is Hurting Search
Google's search business could change forever based on the outcome of an antitrust trial expected later this yea ...
BarkleyOKRP Revamps Management, Katy Hornaday Elevated To CEO
She is one of just a few female creatives in the industry to be promoted to agency CE ...
Kostuk Promoted To Group Strategy Director, Fuse Create
Kostuk will work on various accounts, including Soles4Soles, Grenade and Maestro Dobel, a premium tequila. ...
Reba McEntire Covers The 'Home' Front For Realtor.com
Developed by GSD&M, the campaign wants to make home-buying less overwhelming. ...
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Find Out More »OPINION
Missouri's AG wants tech platforms to let users "choose their own content moderators rather than being forced to rely on the biased algorithms of monopolistic tech giants." ...
Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. ...
Mother's Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that encapsulates the complexities of mother-daughter relationships. ...
