Ahead of its NewFronts presentation, Meta announced it is testing "Trending Ads" on Reels and creator marketing solutio ...
Today's Top News
Marketing DailyTrump's '2 Dolls' Remark Rattles Toy Industry
Mattel confirms price hikes; Mintel says consumers will push back hard this holiday season. ...
Olive Garden had previously worked with Publicis Media agency Starcom on the account. Starcom won the account ba ...
Following peak pandemic year growth, consumer spending on media decelerated for the third consecutive year, rising just 4. ...
The deal - which covers the next two upfront TV cycles - will continue NBCU's previous ad structu ...
Google on Thursday began sharing how it uses AI to fight internet fraud, cybercrime and phishing scams ...
CNBC says WBD is close to making a decision in spinning off declining linear TV networks. Remaining business ...
Amid growing safety concerns surrounding its youngest users, Roblox exceeded analysts' expectations in Q1, increasing revenue and us ...
The agency veteran succeeds Marla Kaplowitz, who is departing at the end of May after leading the gro ...
Why Buy Now? Here's 31,000 Reasons
Vitamin and supplements marketer NOW is testing for quality assurance 31,000 times a month and is updating i ...
Google AI Overviews Reference Brands Less Often Than OpenAI ChatGPT
Data from BrightEdge released today identifies patterns that marketers should consider when developing content strategies and advertising campaign ...
TikTok Offers $1M In Ad Credits To SMBs For Small Business Month
TikTok has announced a series of nationwide initiatives designed to support entrepreneurs and small businesses with ad credit ...
Mash Gang NA Beer Helps Adults Cope With Youth Sports Season
Brand's sweepstakes will give away Bleacher Parents Survival Kit, including cooler, snacks and a summer's supply of Ma ...
Google Agrees To Settle Privacy Suit Over Real-Time Bidding
Google has reached a "settlement in principle" with users who brought a class-action privacy complaint over real-time bidd ...
Chuck E. Cheese Launches Branded Media Network
CEC Media Network will feature family-friendly content and CEC characters, with large format video walls and television scre ...
NAI To Shut Down Opt-Out Tools
"Continuing to operate the legacy opt-out tools does not align with the direction of NAI's self-regulatory program goi ...
Olipop Stages Soda Drive-Thru Pop-Up For Return Of Orange Cream Flavor
The brand is offering free mocktails in an L.A. event to celebrate the addition of Orange Cream ...
Julian Holguin Appointed CEO Of 'Rolling Stone'
Gus Wenner, CEO of the culture title since 2022, will now serve as exeutive chairman. ...
Snackable Media Acquires Ad Operations Platform AdGrid
The acquisition will provide Snackable Media with a full-stack platform for ad management, the firm says. ...
Events & Awards
Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?
Email Insider Summit
Brand Insider Summit Travel and Hospitality
Brand Insider Summit CPG
Publishing Insider Summit
Brand Insider Summit Pharma & Health
Brand Insider Summit Retail
Data and Programmatic Insider Summit
View All Events »
Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.
Find Out More »OPINION
Missouri's AG wants tech platforms to let users "choose their own content moderators rather than being forced to rely on the biased algorithms of monopolistic tech giants." ...
Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. ...
Mother's Day weekend is an appropriate time to premiere a new documentary about the Judds, a family of a mother and two daughters that encapsulates the complexities of mother-daughter relationships. ...
