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MediaDailyNewsBraze Buy To Transform Salesforce, Enable Instant Behavior Triggers

The acquisition bridges a critical gap for marketers. Salesforce acquired Braze because its core Marketing Cloud was designed around campaigns measured in hours and days. ...

Brand Debuts First Global Campaign In 20 Years: 'Pass The Courvoisier'
Ad shows a house party where a bottle of Courvoisier is passed around by guest after guest. Now-emp ...
Clarification: iSpot MLB Ad-Spend Estimates: 2025 Included RSNs, Playoffs, 2026 Omitted RSNs
In the story MLB Ad Volume Falls, Revenue Sinks To $342M, published in Television News Daily on Oc ...
EA Games Cuts 400 Jobs, Shutters Iconic BioWare Studio
Electronic Arts will lay off 400 employees and will shutter BioWare, a 30-year-old studio responsible for some ...
The Coffee Bean & Tea Leaf Celebrates Its 63 Years
A copywriter describes how warm and comfortable his "second home" is at his local Coffee Bean in t ...
Pharma Firm UCB's T-Shirt Giveaway Aims To Empower Patients
Each T-shirt is "a unifying symbol" for those with one of three specific skin and inflammatory conditions, sa ...
YouTube Expands Affiliate Program Via Global Retailer
YouTube is expanding its shopping affiliate program by partnering with AliExpress, an ecommerce platform owned by Alibaba a ...
Omnicom Wins Lavazza's $110 Million Global Media Account
The award followed an eight-month review led by consultant Equity and involving multiple holding companies. ...
Forrester Predicts Indie Agency Sector Will Shrink By 20% In 2027
"Enterprise demand for productivity gains and AI transformation will split the independent agency market in two," the fi ...
Google Updates Financial Ad-Verification Process
As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Associati ...
ATTN: Taps Rubin To Head Account-Brand Management
The new hire oversees client delivery teams across New York and Los Angeles. ...

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