MediaDailyNewsGoogle Ads Enhances AI Max, Enables Unified Reporting
The new features for advertisers using AI Max allow them to access one unified reporting system in Google Ads to help evaluate and validate the value the platform brings to campaigns. ...
By Laurie Sullivan
Best Buy will announce new CTV ad offerings Wednesday, significantly expanding its reach through enhanced partnerships with maj ...
By Laurie Sullivan
At its Made On YouTube event, YouTube announced "Shorts series," designed to promote more creator-made episodic content, aligni ...
By Colin Kirkland
As the company's traffic trends improve, the new "Inside Out" campaign aims at the retailer's weaker home a ...
By Sarah Mahoney
The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by count ...
By Rob Williams
The appointment follows a formal review and extends WPP Media's longtime relationship with DoorDash in the U.S., Canad ...
By Steve McClellan
"OpenProposal," announced Tuesday as part of AAMP 3.0, brings a common framework and introduces a standardized system f ...
By Laurie Sullivan
The media industry group says it has re-certified Comscore, iSpot and VideoAmp as "national currencies" for 2026-28, a ...
By Wayne Friedman
That's according to a just-released analysis by agency research firm COMvergence. ...
By Steve McClellan