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MADWPP Selling Off 'Non-Core' Assets

CEO Cindy Rose cited one example: the sale of Kantar Xtel, a global software-as-a-service platform for consumer goods companies, that brought roughly $135 million in value to the company. ...

AAF Announces This Year's Advertising Hall Of Achievement Honorees
The honor recognizes leaders age 40 and younger credited with helping to shape the future of advertising, marketin ...
Visit Phoenix Launches National 'Sol Like No Other' Campaign
Campaign plays off the desert city's intense sun and stunning landscapes to entice visitors to the fifth large ...
Consumers Lean Into Hybrid Vehicles,Tesla Regains Top Spot In Brand Loyalty
Tesla regained the top spot in brand loyalty, reaching 63.9%, an eight-percentage-point increase from the end of 2 ...
X Head Of Product Steps Down, Becomes Advisor
Nikita Bier is stepping down from his role as X's head of product, announcing that he will contin ...
Papa Johns Overhauls Leadership, Names Chris Lyn-Sue Global CMO
Lyn-Sue assumes the CMO role after serving as Papa Johns' senior vice president, general manager of international. ...
TikTok To Shut Down Nashville Office, Lay Off 250
TikTok has laid off its entire 250-person staff in Nashville, effectively closing the office on October 5 a ...
Court Refuses To Reconsider Ohio Parental Consent Law
In a defeat for the tech industry group NetChoice, a federal appeals court on Wednesday refused to reconsid ...
AI Driving Rising Levels Of Manipulative Ad Fraud
Mobile ad fraud has exploded, and ad industry execs are calling on Apple, Google, Microsoft and others wi ...
WBD Q2: 22% Ad Decline, Streaming Up 10%
Overall, WBD saw 17% domestic linear audience declines for all its linear TV networks. Streaming advertising grew ...
California Can Enforce Social Media Recommendation Restrictions, Judge Says
A federal judge rejected requests by Google, TikTok and Meta to block a law prohibiting them from algorithmical ...

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