MADHow The Coming 'Mediapalooza' Will Be Different This Time
2026 and 2027 will yield $70 billion in media agency review activity, according to an analysis by ID Comms. The average year is more like $16 billion. ...
By Steve McClellan
Both U.S. and worldwide digital out-of-home ad spending growth, which dipped last year, are poised to expand mo ...
By Joe Mandese
In its complaint, Teads states that Google's anticompetitive practices and monopolistic control over the ad-tech ecosystem caused ...
By Laurie Sullivan
The "Measuring Visibility in the AI Era" framework supports organic media for brands when consumers use AI-based sear ...
By Laurie Sullivan
CEO says World Cup marketing plays "could not have been scripted any better." ...
By Sarah Mahoney
Outfront made a series of appointments including naming Paul Valente vice president-talent acquisition and Kaitlin Kelly vice president-communicati ...
By Steve McClellan
"Brand New Day" had the second-biggest opening weekend ever, according to Comscore, at $927 million globally. TV networ ...
By Wayne Friedman
Apple's services division, which includes advertising, reached a record of $30.7 billion in revenue for Q3 2026, ...
By Laurie Sullivan
LinkedIn is rethinking its strategy for AI-generated content on the platform's main feed, nixing AI-first publishing features whi ...
By Colin Kirkland