Marketing DailyNovo Sues Lilly For Allegedly False GLP-1 Advertising
One ad cites a study showing that users of Lilly's Zepbound lost an average 50 pounds versus just 33 pounds for users of Novo Nordisk's Wegovy. ...
By Les Luchter
The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, data availability, media mix a ...
By Steve McClellan
Nestle's creamer knows this summer's lineup is all about flings, not sticking around. ...
By Sarah Mahoney
The toy and family entertainment company spent $522 million on advertising and promotion last year, according to ...
By Steve McClellan
X has completed the rebuild of its Android app - a process that head of product Nikita Bi ...
By Colin Kirkland
Sports remains one of the last places where millions of people voluntarily show up at the same ti ...
By Rob Williams
"The Odyssey" overdelivered from pre-opening estimates of $80 million to $100 million. Universal spent $24.4 million in nation ...
By Wayne Friedman
Google is testing new controls in Google Search Console, enabling publishers to opt content out of AI-generated sear ...
By Laurie Sullivan
Matt VanDyke has been named CEO of Stellantis' Ram brand and Allyson Witherspoon has been named CMO f ...
By Tanya Gazdik