Marketing DailyPrivate Labels Continue To Power Past National Brands
FMI's annual report finds store brand dollar sales up 2.8%, outpacing national brands, with 92% of homes now stocking them. ...
By Sarah Mahoney
Meta will launch its newest AI-powered glasses with wearables partner EssilorLuxottica, promoting the Meta-branded product with media personali ...
By Colin Kirkland
Meta is unveiling a bundle of additional ad offerings including AI-powered creative solutions, expanded ad tools and ...
By Colin Kirkland
Sight gag aside, P&G's Marc Pritchard made a salient point with his own, custom-built chatbot to provide so ...
By Joe Mandese
Speaking at the Cannes Lions Festival, the Dentsu executive said the company tries to remain agile in t ...
By Steve McClellan
"The business executives are in the room, and they're thinking about, not incrementalism, but, like, really exponentialism," OpenAI ...
By Joe Mandese
"I honestly think New York is the greatest city in the world," Jeter said about attending the Knic ...
By Joe Mandese
TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality wi ...
By Colin Kirkland
The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ a ...
By Wayne Friedman