Today's Top News

Marketing DailyPrivate Labels Continue To Power Past National Brands

FMI's annual report finds store brand dollar sales up 2.8%, outpacing national brands, with 92% of homes now stocking them. ...

Paramount Urges SCOTUS To Reject Video Privacy Claim
Paramount on Tuesday asked the Supreme Court to refuse to reinstate a claim that 247Sports violated a 38-year-o ...
Taco Bell Launches Emotional Support Tacos For Fans Life's Highs AND Lows
The L.O.C.O.S. platform gives Taco Bell Rewards members ways to earn free tacos and other items. ...
Court Revives Huckabee Suit Against Meta Over Fake CBD Endorsements
Siding against Meta, the 3rd Circuit Court of Appeals said Huckabee can proceed with claims that the platfo ...
IAB Tech Lab Proposes Significant Changes To Supply-Path Optimization
The proposed update would help media buyers better understand how bid requests are created and routed across programmat ...
TikTok's Skinner Joins Oliver Group As ECD
He will help brands navigate their relationship culture by utilizing AI. ...
Hilton, Adam&Eve\TBWA Brings England Teams 'Home'
The commercial dovetails with the World Cup matches. ...
With Uno Bar Clubs, Mattel Finds New Analog Fans
Complete with DJs and emcees, the trusty card game is tapping into people's yearning for IRL throwdowns. ...
YouTube, Forbes Move Deeper Into 'Creator Era'
YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forb ...
Oprah Despised Being A Brand, Then Came To Embrace It
She discussed her life, career, brands, the reason we're all here -- and more -- in a discussi ...
Cannes Day 2: Omnicom's Fan Graph And Other Holdco News
The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all wee ...

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