Marketing DailyPrivate Labels Continue To Power Past National Brands
FMI's annual report finds store brand dollar sales up 2.8%, outpacing national brands, with 92% of homes now stocking them. ...
By Sarah Mahoney

"The business executives are in the room, and they're thinking about, not incrementalism, but, like, really exponentialism," OpenAI ...
By Joe Mandese

TikTok is demonstrating at Cannes Lions how it is furthering its goals of blending in-app shopping functionality wi ...
By Colin Kirkland

Complete with DJs and emcees, the trusty card game is tapping into people's yearning for IRL throwdowns. ...
By Sarah Mahoney

YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forb ...
By Laurie Sullivan

"Brands have mastered time travel," Edelman AI Product Manager Sydney Watson explained during her "New Voices" presentation th ...
By Joe Mandese

The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ a ...
By Wayne Friedman

The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all wee ...
By Steve McClellan

She discussed her life, career, brands, the reason we're all here -- and more -- in a discussi ...
By Steve McClellan