Snap Updates Focus On Agentic, AI-Powered Advertising
MediaDailyNews – 38 minutes ago
Snapchat has announced AI-powered updates that focus on campaign setup, creative development, shopping, creator partnerships and conversational experienc ...
Google Chatbot Troubleshoots Ad Campaigns
MediaDailyNews – 3 hours ago
Google released an AI assistant for publisher ad teams in beta to troubleshoot campaigns and eliminate repetitive tas ...
WPP Enterprise Solutions, AWS Sign Collaboration Deal
MAD – 3 hours ago
It's the latest in a series of partnerships that the two companies (or their parent firms) have sign ...
World Cup, UFC Event Drive Growth In Streaming Usage, Downloads
Television News Daily – 3 hours ago
Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over t ...
Response Rebrands As StayGold To Reflect Strategy, Diversified Portfolio
MAD – 4 hours ago
It's not a cosmetic facelift, but a change in the operational philosophy of the agency. ...
Van Note Upped To Joan's Chief Strategy Officer
MAD – 4 hours ago
Van Note will lead integration across creative, accounts and biz-development teams. ...
Liquid Legacy: James Marsden Marks Key Moments With The Macallan Whisky
MAD – 4 hours ago
Son Jack joins him to savor the Sherry Oak 25 and 30 Years Old expressions. ...
Google VP Engineering, Gemini Co-Lead Leaves For OpenAI
MediaDailyNews – 6 hours ago
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 202 ...
La-Z-Boy Bucks Trend With Expanding Stores
Marketing Daily – 19 hours ago
The company fights weak sales by opening more stores. ...
KFC Sweden Campaign Encourages Selfish Fried Chicken Habits
Marketing Daily – 19 hours ago
Ads depict extreme close-up shots of customers licking, poking and coughing on their bucket of fried chicken, maki ...