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MediaDailyNewsWPP Media Unveils Prototype For New 'Buyer Agent' Standard

The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount. ...

Index Exchange Must Face Wiretap Suit, Judge Rules
Index Exchange must face a claim that it violated the federal wiretap law by intercepting information about ...
Fox: Upfront Market Completed, 'Strong' Results
Media industry execs say the company delivered "single-digit' volume growth for its linear TV networks, and "double-digit" percenta ...
Google Chatbot Troubleshoots Ad Campaigns
Google released an AI assistant for publisher ad teams in beta to troubleshoot campaigns and eliminate slow, repetiti ...
WPP Enterprise Solutions, AWS Sign Collaboration Deal
It's the latest in a series of partnerships, alliances and other pacts that the two companies (or the ...
World Cup, UFC Event Drive Growth In Streaming Usage, Downloads
Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 73% in monthly active users over t ...
Response Rebrands As StayGold To Reflect Strategy, Diversified Portfolio
It's not a cosmetic facelift, but the operational philosophy of the agency. ...
Van Note Upped To Joan's Chief Strategy Officer
Van Note will lead integration across creative, accounts and biz-development teams. ...
Liquid Legacy: James Marsden Marks Key Moments With The Macallan Whisky
Son Jack joins him to savor the Sherry Oak 25 and 30 Years Old expressions. ...
Google VP Engineering, Gemini Co-Lead Leaves For OpenAI
Noam Shazeer also co-founded and served as CEO of Character.AI before returning to Google's AI initiative in 202 ...
KFC Sweden Campaign Encourages Selfish Fried Chicken Habits
Ads depict extreme close-up shots of customers licking, poking and coughing on their bucket of fried chicken, maki ...

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