MADHorizon: Shoppers Skeptical AI Agents Act In Their Best Interest
And, according to the Horizon Media study, when those consumers have a negative experience with an automated purchase their brand loyalty is at risk, or what Horizon calls a "trust tax." ...
By Steve McClellan
As part of its "Football Nation" marketing, Pepsi is offering fans browser extensions that automatically change "soccer" ...
By Joe Mandese
Regular NFL season TV ad revenue was up 6% to $4.1 billion, and for NFL playoff games ...
By Wayne Friedman
Dawson previously served as senior vice president-global commerce solutions at Kinesso, the performance marketing agency created by I ...
By Steve McClellan
While some international and local papers offer ad-free subscription options, the Post is the first of the B ...
By Joe Mandese
An executive order signed by President Trump will give the government an early look at new AI mode ...
By Laurie Sullivan
Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious award from the Center of Communications. ...
By Joe Mandese
Consumers' reliance on AI to choose a healthcare provider is completely upending traditional methods like search engine marketi ...
By Les Luchter
For the month of May, California is the highest spender at $189 million, followed by Georgia at $58 ...
By Wayne Friedman